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Littlewoods bets on online brands

By Dominic Maher

Published: 10 March 2000 17:17 GMT

Littlewoods is moving all its betting brands online from the start of next week when it will announce deals with telecom and media partners.

On Monday the UK retail giant will reveal its corporate ecommerce strategy for the UK, which will see its football pools, spot the ball competition and telephone betting service combined online.

Sarah Batley, a spokesperson for Littlewoods, said: "We will be incorporating all our brands on the online service in what we hope will revolutionise the betting industry in the UK."

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