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By Sally Watson
Published: 7 April 1999 15:58 BST
US entertainment group, Playboy, has admitted it expects to continue making a loss from its Web site and ecommerce venture until 2003.
However the company, which has been making a loss from its online arm since its launch in 1996, said yesterday that its strong brand name would give it an edge over other online retailers
Playboy CEO, Christie Hefner, said revenue from subscriptions, advertising and Playboy-branded products will double every 12 months for the next five years.
Hefner predicted that by 2003 the group's online arm would have a profit margin of 29 per cent - more than the company's publishing group.
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