Anonymous

USA

Strategist

Finger scanning offers "low friction" means for authentication, allows more than one user in a household to individually authenticate using a *single*, shared device into as many sites as accept it, and the device is worthless if lost or stolen. If lost, just go to Frys, Best Buy, or other consumer electronics store and pick up another one.

Add to those benefits the fact that the device itself is being integrated into keyboards and laptops, so the availability will only grow.

Contrast that with what eTrade and AOL have started doing - having me carry a per-user, per-site token... Nuts!