
More shoppers get in touch
By Jo Best
Published: 24 July 2006 16:25 GMT
Three more Co-ops are to be kitted out with equipment that will allow shoppers to pay using their index fingerprint after the supermarket chain decided to extend a trial of Pay by Touch technology.
The biometric payment system is already being trialled in three Co-ops around the Oxfordshire area by the Mid Counties Co-operative.
The pilot was initially slated to last 16 weeks but the society has decided to extend the timeframe for the first three stores and roll out the technology to an additional three stores to see what different demographics think of the technology.
A Mid Counties Co-op spokesman told silicon.com the society has extended the trial to get a better insight into customer opinions. "We were very pleased with the trial but we decided we needed more knowledge under our belts," he said.
Registered shoppers have their fingerprint linked with credit card or debit card information and verify payment by pressing their digit against a reader. According to the Co-op, using Pay by Touch is 20 per cent quicker than using chip and PIN.
Want more on biometrics?
Co-ops aren't the only place that biometrics are being used. Read silicon.com's A to Z of biometrics to find out more about iris scans, palm prints and ID cards.
Recent research by the society found that of the 1,000 shoppers questioned, half had already signed up to the scheme or planned to do so soon. Co-op's spokesman said: "It's been received well by elderly people - they like the idea of going out without having to carry a bag with a purse in it."
The Co-op has not given figures for how long the next phase of the trial will last or how many people have signed up to the scheme. The spokesman said: "We've had good feedback and good sign-up. We're happy with the way it's going."
The three stores will be situated in the Forest of Dean, Highworth and Swindon.
My client is a leading name in payment systems and are seeking a contract software engineer who have worked on payment card projects in the past and ...
This exciting requirement is for experienced BA to help the society attain compliance with mandatory Lending guidelines, as provided by the Office of ...
Product Manager (credit and payment cards) My client requires a Product Manager, with a breadth of skills across analytics, product management, and ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Clive Longbottom Windows 7: Not perfect - but ready for prime time Microsoft's latest OS fixes most of Vista's ills - but still has challenges ahead
Stephen Kleynhans Mind the details with Windows 7 Just because it might work better than Vista, it doesn't mean you can be sloppy