
They've bought the hype of mobile viruses...
By silicon.com
Published: 17 July 2006 17:20 GMT
Today Orange announced it has struck a deal with F-Secure to provide antivirus protection to mobile phones.
This is not a great day for the security industry. What this is, in fact, is the end game in a fairly shameful period of serious over-hyping and marketing from F-Secure to convince people there is a threat and that they have the solution, available of course at a cost.
The company has long banged on about the threat of mobile phone viruses and it seems that the folks at Orange have finally fallen for it. If it weren't for the fact that the people at F-Secure genuinely seem to believe their own hype, they'd probably be laughing all the way to the bank right now.
In a nutshell the company has told anybody who will listen that mobile phone viruses are the next big bad, with very little evidence beyond some anecdotal tales to support such claims.
Meanwhile anybody else with an informed opinion has largely insisted there's nothing in it but F-Secure has plugged away undeterred, aware that gullibility and profitability could be closely related. And finally it seems their message is sticking – it's a classic case of the tail wagging the dog.
F-Secure needed its investment in mobile security to pay off and as such it has created a market from scratch by over-hyping the problem. On one level it's devilishly brilliant, on another it's largely deplorable.
The fact of the matter is that there are no mobile phone viruses which pose a real threat to users and there's very little likelihood that mobile phones will be targeted by virus writers for quite some time, if at all, in any concerted and worrying way.
So the precedent this sets is a major concern. Why not tell people their digital TV boxes need antivirus protection? Or their DVD players or their toasters - and then come up with a product to service the need created? It's a case of preying on the fears of consumers who may believe anything they are told. In return, Orange and F-Secure are getting fat on the profits of fear and uncertainty.
Excellent customer service skills are needed to work for my client who are known for providing technically outstanding customer support on all mobile ...
Technical systems and platform design experience gained within the consumer electronics arena - mobile phones, netbooks, Laptops, Sat Nav, PNDs or ...
BuyMobilePhones.net are the largest independently owned web-based mobile phone retailer selling mobile phones with free gifts to hundreds of ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Clive Longbottom Windows 7: Not perfect - but ready for prime time Microsoft's latest OS fixes most of Vista's ills - but still has challenges ahead
Stephen Kleynhans Mind the details with Windows 7 Just because it might work better than Vista, it doesn't mean you can be sloppy