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Red Hat: Linux consumer desktop not on the cards
Market suffers by having "one dominant vendor"

By Peter Judge

Published: Monday 21 April 2008

Red Hat has quashed speculation that it was planning a consumer desktop version of Linux to compete with Windows, saying it is focused on enterprise systems and would not be able to make such a product profitably.

Red Hat's desktop team said in a blog report: "We have no plans to create a traditional desktop product for the consumer market in the foreseeable future. As a public, for-profit company, Red Hat must create products and technologies with an eye on the bottom line, and with desktops this is much harder to do than with servers. The desktop market suffers from having one dominant vendor, and some people still perceive that today's Linux desktops simply don't provide a practical alternative."

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The post acknowledges that "technically savvy users" see Linux as a practical alternative but says this is not enough to build a sustainable business around the Linux desktop: "History is littered with example efforts that have either failed outright, are stalled or are run as charities," it said. Analysts and commentators have backed the decision, agreeing Red Hat is not a consumer company, and getting users to pay for a Linux desktop would be an uphill struggle when Windows is usually bundled with the hardware. "Red Hat has always been about the corporate market, the enterprise market, the server market," said silicon.com sister site ZDNet.com blogger Dana Blankenhorn. "[Red Hat's] efforts on the desktop have been, essentially, throwaways."

The company's decision to stay away from the consumer desktop is less about Microsoft's dominance there than about Ubuntu, which is the leading challenger in that space, Blankenhorn said. He said: "I don't know why this needs repeating. Linux is not like Windows. It's not one company. It's an ecosystem. Everyone does what they're best at, and that's how it works. Anyone who has read anything about open source for any length of time understands Ubuntu's commitment to the desktop, and its dominance of that portion of the Linux market."

Although it's not working on a consumer desktop, it is planning a product for Intel resellers to ship in emerging markets, which will be called Red Hat Global Desktop. Apart from this, its main desktop focus will be its commercial, supported Enterprise Linux Desktop, as well as the free unsupported Fedora desktop.