
But "you can't put lipstick on a pig" apparently...
By Jo Best
Published: 5 December 2003 09:50 GMT
Microsoft has today announced it will be cutting the prices of its software licences, saving users between 20 and 37 per cent of their software spend – but only for schools.
A 'memorandum of understanding' has been signed between the software giant and the British Educational Communications and Technology Agency (Becta) to cut the licensing fees, which the two are predicting will save English schools around £46m over three years, with those in Wales, Scotland and Northern Ireland saving between £2.5-3m.
The aim of the deal isn't to change schools' buying habits apparently – schools are still free to purchase the software of their choice, although the reductions might be difficult to resist for cash-strapped institutions – but the scheme will cut down the expense for those that opt for Microsoft products.
The deal will take effect from the 1 January 2004, having been agreed after "complex and difficult negotiations".
David Burrows, Microsoft's director of education, told silicon.com that the software giant is simply acknowledging the importance of the education software market. "Education invests a lot in ICT and they weren't persuaded it was best value...the deal is recognition of resources being tight and the value of the market. It's a good deal for us and a good deal for schools," he said.
While Microsoft might be 'giving something back', you could be forgive for asking 'what's in it for them?' – a chance to start users on the path away from Linux early perhaps? Not so, according to Burrows. "This isn't a plot," he told silicon.com. "Children have a choice – and most are very savvy about what they use. Teachers have told us they want to be using our software. It's very popular, the children's parents use it, they'll use it at work. We're just recognising the popularity of our products."
Simon Tindall, head of education and research at Sun, isn't taken with the Microsoft as fairy godmother story. "It looks like a trumped-up volume agreement," he told silicon.com. "It doesn't mention the cost – how much they still have to pay – to get those volume discounts. It's the old saying, you can't put perfume on a pig – it's still a pig."
Tindall thinks the deal is Microsoft's attempt to attempt to sew up the education market, even if it means lower profit margins, and put the mockers on the growth of open source and other competition. "In the longer term, they're concerned about the growth of open source and interest in Linux and Java – they're trying to snub them out. They want to perpetuate the status quo," he told silicon.com. "It borders on the anti-competitive."
Gates and co won't be relinquishing their hold on the education market just yet, however. In the pipeline for Microsoft's educational arm is a continuous development programme for teachers and an online forum "by teachers for teachers".
Glad to here it im an ICT manger at a school and w...
Lawrence Scott
If only the Linux variants were as readily "useabl...
Steve Phillips
There's no reason at all any more for educational ...
Dick Busch
Is it just by chance that Microsoft has decided to...
Anonymous
People might complain that an Open Source solution...
Dominic Tristram
Field Sales Executive IT Services – Education sector 22-25k Basic; OTE 35-40k; Car Allowance North West Ref: d09 ah Field Sales Executive ...
As well as being given leads you must be proactive, capable of sourcing own leads and generating your own appointments from which to conduct ...
A sound understanding of the key issues in BSF relating to partnering including the new project development process, continuous improvement, KPIs and ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Bob Tarzey Why you must rein in your power users When they do damage, it can be catastrophic to your business
Jon Collins Is losing a mobile device really such a big deal? How to minimise the damage to your business