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Sony surrenders to Apple music format
The sound of inevitability...

By Greg Sandoval

Published: Thursday 11 May 2006

Sony is moving to make its music management software compatible with Apple's audio file format in the latest evidence of Steve Jobs' dominance in digital music.

The behemoth Japanese conglomerate, which once controlled the portable music market, announced on Tuesday that the company's data compression technology would be compatible with a number of rival formats, including Apple's format of choice: AAC.

In the past, Sony has fiercely held to its own Atrac system. By switching to a technology that supports AAC, the company appears to be acknowledging Apple's dominance in the digital music playing market, say analysts.

Shaw Wu, an analyst with American Technology Research, said: "That's a big change for Sony. But it's not surprising. Competitors keep trying to stop Apple but the company's market share just continues to grow."

Calls to Sony were not returned on Wednesday.

Sony's new management system will allow iPod users to swap some of their music to a Sony Walkman but only songs they ripped from CDs.

Music downloaded from Apple's iTunes Music Store is prevented from playing on non-Apple devices by Apple's digital rights management technology.

Greg Sandoval writes for CNET News.com