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Nationwide CRM push keeps branches open
No wine bars here...

By Julian Goldsmith

Published: Tuesday 13 November 2001

Nationwide Building Society has opted for a CRM policy which underlines its commitment to a network of branches, rather than a pure play online strategy.

The system, called Portrait, is provided by AIT - a thin client network that can distribute account data and information about Nationwide's portfolio of financial services to customers within branches and other contact centres.

A spokesman for the building society said that Portrait had been chosen because it integrated easily with existing systems.