You are here: silicon.com > Software > Applications

Applications

By Nick Heath

Published: Tuesday 02 September 2008


Name

Philip Jones


Location

Bath, UK


Occupation

Marketing for technology businesses


Comment

This analysis overlooks one major strength of Google: Their brand.

There is no other name associated by so many people of so many ages with the Internet. Neither my parents nor my children 'search for things on the Internet', they 'Google them'.

So while the psychological barriers to adopting Firefox remain large ('Fire what?') to download a 'faster, more secure' browser from those nice people at Google may well prove to be a no-brainer.



  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure

The Round-Up The Weekly Round-Up: 03.12.09 'Ere guv, you'll never guess who I had in the back of my cab the other day…'

Stuart Roberts Shared services - how to get it right in your business Recession boosts uptake


Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.



Quick Sitemap Links: