By Tim Ferguson
Published: Tuesday 08 January 2008
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Name
Nick Cole
Location
Scotland
Occupation
Director
Comment
Technology is how CRM is implemented. The business goal is to keep its customers (income and revenue) happy and by inference a technology system that fails to do that is not supporting the business. To the extent that technology based CRM may not actually be the best way of doing it!
Just because technology can do it doesn't always mean it should. But if technology can only deliver 90% of what is required then it is essential that flaxibility and adaptability - human based if necessary - is built in for the remaining 10%. In these days of short margins that 10% may be crucial. One size does not suit all.
For the small business, you have forgotten the rea...
Tom Greenberg
Technology is how CRM is implemented. The busines...
Nick Cole
Good article - emphasizing organisational change a...
Simon Harper
Many are contact/sales automation enablers. Not mu...
Simon Harper
It is the business and underlying processes that f...
Simon Harper
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