Steve Hull

York

Chief Executive, Sawfish Software

I can understand buyers wanting more negotiating power, however, as the owner of a software company which delivers SaaS products, I would ask them to have a little respect for business like mine when they strive to reduce the price.

Development costs and labour costs unfortuantely do not decrease and therefore if SaaS prices are driven down, software firms may strugle to survive financially.

If this happens then not only will it be disasterous for the specific companies effected, but the firms that have purchased their software will also be left with an unsupported product, which may cease to function. Obviously this will render their investment completely useless.

All I ask is that when buyers are negotiating on price, they think not just of the initial costs, but also of what value the software will add to their business. With this in mind they should be able to agree a suitable and repectful price.