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By Tim Ferguson

Published: Wednesday 22 August 2007


Name

Anonymous


Location

Suffolk


Occupation

IT Consultant


Comment

This sounds like a classic "know-nothing" manager bodge (cf Peter Cochrane's recent article). You can't fix customer service simply by buying a new CRM system. Rather you have to painstakingly scrutinise all the underlying end-to-end processes, identify the root causes of the problems, and fix them. To name but one: how is the new CRM system going to fix the classic home mover problem, wherein broadband service can only be moved a week after the PSTN line has moved?



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