Anonymous

Calif.

Professor

Why do supposedly mathematically sophisticated people insist on comparing apples to oranges? The 22% was over a 6-week period, while the 15% was over a 5-week period. If the rate of growth remains constant, then over a 6-week period the latest growth rate would be 18%, still less than 22%, but not by as much. And, a 34% growth compounded with a 22% growth and an 18% growth results in a total growth of 100%, which is a doubling of share.