
Measuring up to Google: If it doesn't cut it, Yahoo! can escape
By Tom Krazit
Published: 5 August 2009 08:45 GMT
If Microsoft falters as the exclusive provider for search on Yahoo!'s network of websites - when benchmarked against Google - Yahoo! can back out of the deal.
Yahoo! has the right to terminate the deal signed last week, "if the trailing 12-month average of the [revenue per search] in the United States of Yahoo! and Microsoft's combined queries falls below a specified percentage of Google Inc.'s estimated RPS measured on a comparable basis or if the combined Yahoo! and Microsoft query market share in the United States falls below a specified percentage", according to a document filed with the US Securities and Exchange Commission.
That should calm worries among a few of those who felt that with the deal, Yahoo!'s fortunes in the lucrative search-ad market were tied to the performance of Microsoft's search technology for a decade.
Yahoo! and Microsoft had a combined US query market share of 28 per cent in June, compared to Google's 65 per cent, according to ComScore. When it comes to revenue per search, according to Microsoft estimates spotted by the Associated Press, Yahoo! was earning 4.3 cents in revenue per search, and Microsoft was earning 3.9 cents, while Google was earning 7 cents in revenue per search.
Yahoo! declined to comment on the exact number for revenue per search or market share that would trigger the escape clause. Microsoft is planning to guarantee Yahoo!'s revenue per search for 18 months following the completion of the deal, so this clause would likely come into play following that period and prior to the five-year anniversary, when Yahoo! can also re-evaluate whether it still likes the deal, based on its revenue per share viewed against Google's.
A few other details came out in the SEC filing:
Original article: Yahoo has escape clause in Microsoft search deal from CNET News.com
Primary Responsibilities: • Managing PPC campaigns across multiple search engines like Google, Yahoo & MSN, multiple brands and across Europe ...
You will have a good understanding of search engines and the workings of Google, Yahoo! An understanding of search engines and the workings of ...
Google Adwords * Yahoo Search experience * PPC * MS Excel * MS Word * MS PowerPoint * Understanding of Offsite & Onsite Optimisation factor * Data ...
Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.
Stories from the web...
Copyright © 2008 CBS Interactive Limited. All rights reserved. Top of page
Bob Tarzey Why you must rein in your power users When they do damage, it can be catastrophic to your business
Jon Collins Is losing a mobile device really such a big deal? How to minimise the damage to your business