You are here: silicon.com > Software > Applications

Applications

Microsoft touches the Surface of AT&T

…mobile carrier gets touchscreen treatment

Tags: at&t, surface, microsoft

By Ina Fried

Published: 2 April 2008 08:24 BST

Microsoft has announced it has its first customer ready to put Surface computers into public use.

Perhaps most interestingly, the first one out of the gate is not one of the company's earliest partners. Instead, it is US mobile carrier AT&T that is ready to make use of the touchscreen computers.

Latest photo stories from silicon.com

1. Photos: The Colossus WWII codebreaking machine

2. Photos: US military puts 'bat' spies in the sky…

3. Photos: Conquering the arctic wilderness

4. Photos: Red Bull Racing's F1 factory

5. Photos: Viruses and Trojans come to life

6. Photos: RFID bumblebees create a buzz

7. Photos: When art meets tech - Nokia phone Morphs into view

8. Photos: Lunar mobile phones preparing to soar

9. Photos: Nokia Navigator maps out the route on foot

10. Photos: Google Android comes out to play

AT&T will use several counter-height units inside its retail stores. The company is beginning with five stores across the US on 17 April: two in New York, one in San Francisco, one in San Antonio and one in Atlanta. Each store will have a few of the Surface machines where customers can compare the features of different phones, as well as look at service plans and coverage maps. Currently AT&T uses laptops in the store to offer such features.

Pete Thompson, the general manager of Microsoft's surface computing unit, said: "We're in business now."

Microsoft had talked about such a retail use for Surface but in its demonstrations had featured AT&T rival T-Mobile. Thompson said T-Mobile remains a partner but he had no update as to when that carrier will be ready to use Surface in its stores.

And, although Microsoft CEO Steve Ballmer has said he wants the consumer version of Surface speeded up, Thompson said he also wants to make sure the company doesn't disappoint its earliest customers, who are all large businesses.

Microsoft has said it is aiming to have the consumer version on shelves by 2011, as much as two years earlier than its initial plan.

Thompson said: "We are trying to do the right thing and accelerate where we can," but added, "I am very much focused on making this initial commercial plan a success without getting distracted."

As for those early buyers, Thompson said Microsoft does have other unannounced customers for the Surface, though he declined to name names. He did say we would start to see activity through partners in some additional areas, such as government, health care and education.

Original article: Microsoft's Surface moves beyond demoware from CNET News.com

  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure

Unix System /Applications Administrator - UNIX, Shell, PHP, Perl or Python - London, South East

Unix System /Applications Administrator - UNIX, Shell, PHP, Perl or Python - London, South East This position is also available in Zurich, ...

Software Engineer - C, C++, Java, Shell, PHP, Perl or Python - London, South East

Software Engineer - C, C++, Java, Shell, PHP, Perl or Python - London, South East This position is also available in Dublin, Ireland/ Zurich, ...

Senior Integration Engineer

Industry experience Digital TV industry or other related consumer device industry e.g.mobile phones. Senior Integration Engineer Advert REF CODE : ...

CIO Agenda 2008
The exclusive silicon.com CIO Agenda 2008 survey looks at the CIO's tech shopping list for the year, examines whether IT budgets are rising or falling and reveals what the pain points are for tech chiefs this year. Find out more in our latest special report.





Quick Sitemap Links: