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Want to ditch those software licence blues?

Could software as a service be the answer?

Tags: asp, on-demand, hosted

By Will Sturgeon

Published: 22 May 2006 16:15 BST

The purported benefits of the software as a service model, such as cost, scalability and time to implementation, have been well documented. But a hidden benefit could soon become a strong selling point, according to some experts, as companies look to alleviate their asset management headaches and vendors look to stamp out piracy.

A move away from packaged software, with CDs in shrink-wrapped boxes, towards applications which are accessed online, hosted by the manufacturer would mean fewer opportunities for pirates for whom copying a CD is still alarmingly easy. But it would also mean companies wouldn't have to keep track of which CDs are installed where within the enterprise.

Any asset management company will tell you the majority of Microsoft software goes unused.

Andy Burton, founder of asset-management firm Centennial and a newly appointed director at the Federation Against Software Theft (Fast), said: "Most companies today I believe fall foul of compliance issues because of poor management rather than malicious behaviour but equally piracy is a growing issue that CD or web delivery struggles to combat."

As such he said the software as a service model could have a lot to offer in terms of protecting revenues for vendors as well as relieving the asset management headache for end users.

Burton said: "In a perfect world the on-demand model would stop piracy in its tracks. When organisations choose to go down the software as a service route, compliance is passed on to the vendor or provider so they are no longer accountable for licence compliance."

James Governor, analyst at Red Monk, said a hosted offering would definitely "provide some benefits to asset management". However he added: "I'm a big believer that when you add simplicity to one place, complexity will pop up somewhere else."

Despite predicting complexity related to on-demand, as companies would be forced to overhaul their IT strategy, Governor agreed that the added benefit of lessening asset-management responsibility would be another reason why companies should at least assess the benefits of a hosted service.

He said: "I don't think licence management will go away altogether but this is a great chance to look at what the software as a service vendors are doing."

Governor added: "It really is a great justification for running a trial software-as-a-service project."

He said it will also encourage companies to look at the way all software is used within the company - a process of understanding that could itself deliver savings.

Whatever companies opt for, Governor said he'll not be surprised to see a move away from current licensing models, whatever the motivator.

He said: "The current licensing model is a total mess. It's a shambles.

However, he questioned the appeal of the anti-piracy angle to a number of vendors. "Any asset management company will tell you the majority of Microsoft software goes unused," said Governor.

Although he said the economics may not match penny-for-penny, he suggested Microsoft may lose enough money from users only paying on-demand for what they actually use to make it realise lost revenues to piracy remain a cost of doing business in a shrink-wrapped and licensed fashion.

Fast's Burton said he doesn't foresee the day when companies go for hosted solutions for their entire IT real-estate, adding that the headache of licences will never go away completely.

And Burton said, on the question of revenue protection, he suspects crime will also find a way: "Without a doubt people will try to find a way around the on-demand model to get out of paying for their software."

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