You are here: silicon.com > Software > Applications

Applications

Chinese prefer Google to homegrown search

Will warm feelings mean more users?

Tags: baidu, alibaba, search, china

By Jo Best

Published: 19 January 2006 12:30 GMT

China's burgeoning web community is apparently shunning homegrown search engines in favour of US staples.

According to a new report from web consultancy Keynote Systems, Google China is topping the list of the country's favourite search engines, beating Chinese offerings such as the newly floated Baidu.com and Alibaba, which is partly owned by Yahoo!.

More than a thousand consumers were monitored for the report, using a number of search engines over various categories of searches - general text, news, images and music. Google was only beaten in the music search category, by Baidu.

Chinese users' gripes about local search engines included cluttered design, too many ads and out-of-date or irrelevant results.

China's web users are also likely to convert to the US search giant in the future, the study found.

Baidu remains ahead of Google in market share - but Google's prospects are far from bleak, considering its success in charming the Chinese. According to Keynote Systems, this success with customer experience could well translate into greater market share for the US player in the long term.

  1. Zones
  2. Management
  3. Networks
  4. Software
  5. IT Services
  6. Hardware
  1. Verticals
  2. Public Sector
  3. Financial Services
  4. Retail & Leisure

Jon Collins Is losing a mobile device really such a big deal? How to minimise the damage to your business

Tim Ferguson Exclusive: Former MySQL boss Marten Mickos talks open source Why Microsoft could become one of the "biggest friends of open source" and why Oracle getting its hands on MySQL could be "one of the biggest open source coups ever"...


  • Jobs
PPC Executive (Native French Speaker)

Primary Responsibilities: • Managing PPC campaigns across multiple search engines like Google, Yahoo & MSN, multiple brands and across Europe ...

Linking Strategist, Cornwall; 16K DOE + Benefits

You will have a good understanding of search engines and the workings of Google, Yahoo! An understanding of search engines and the workings of ...

SEO Coordinator

You will have a good understanding of search engines and the workings of Google, Yahoo! A good understanding of search engines and excellent internet ...

Agenda Setters 2009
Welcome to the ninth annual Agenda Setters poll – silicon.com's list of the top 50 most influential individuals in the technology and IT industries, from techies and CIOs to entrepreneurs and business leaders. Find out more in our latest special report.





Quick Sitemap Links: