Microsoft hires Windows evangelist

Microsoft has appointed a new executive to persuade business customers in Europe, the Middle East and Africa to choose its software over open source alternatives.

Ashim Pal became Microsoft's senior director of EMEA platform strategy on Monday, having previously worked as vice-president of technology research services at the Meta Group.

In his first interview since starting his new role, Pal indicated that he thought Microsoft had been too understated and low-key in its marketing approach.

"I believe we've been defensive in the past, and a bit introverted," said Pal. "When the opportunity arises, we should be telling our story with confidence."

Graeme Wearden writes for ZDNet UK