
Companies may need to get permission before sending txt messages
Published: 22 April 2002 08:30 GMT
Companies operating in the European Union may have to obtain the consent of mobile phone users before sending commercial messages via SMS, following a landmark ruling in Brussels last week.
At the moment, there are no restrictions on the use of SMS as a promotional tool, but European legislators are keen to bring the laws governing such messages in line with email.
The European parliamentary committee's ruling - which will become law if it is approved by the European parliament in May and then ratified by member states - has angered the mobile phone companies, who believe they are being singled out by the legislation. They are currently the heaviest users of commercial SMS.
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