
No wine bars here...
Published: 13 November 2001 11:45 GMT
Nationwide Building Society has opted for a CRM policy which underlines its commitment to a network of branches, rather than a pure play online strategy.
The system, called Portrait, is provided by AIT - a thin client network that can distribute account data and information about Nationwide's portfolio of financial services to customers within branches and other contact centres.
A spokesman for the building society said that Portrait had been chosen because it integrated easily with existing systems.
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Holiday, Pension, DiscountOur client is one of the largest suppliers of building materials in the UK with over 1200 branches nationwide. Database ...
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