
Give your customers something to smile about with a bit of CRM software...
Published: 24 October 2001 17:18 GMT
Deutsche Telekom is set to roll-out a software system designed to significantly improve service to its 40 million residential and small business customers.
The project will be based on software from Siebel Systems, and will focus primarily on the firm's e-communications product suite.
E-communications for call centre, email response, e-configurator, e-channel and marketing software modules will be added to Deutsche Telekom's existing Siebel installation.
According to Klaus Vitt, CIO of Deutsche Telekom AG's T-Com division, the main aim is to develop a stronger customer-centric focus, building loyalty by bringing together all the firm's channels of communication with its customers.
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