French rail company SNCF has launched its own ecommerce company GL E-trade and bought a 20 per cent stake in online fidelity company Maximiles.
Published: 14 December 2000 16:49 GMT
GL E-trade will develop and promote the train company's online activities including its commercial site that currently boasts two million visitors a year and annual revenue of FF600m (£55m).
Mireille Faugère, president of GL E-trade said the company had been set up to accelerate SNCF's ecommerce business and build relationships with potential partners.
Future plans include launching an updated SNCF site in February next year, rolling out a new online reservation system and opening a tourism portal that covers air and sea travel.
The first partner to be signed up by GL E-trade is online loyalty company Maximiles. The financial details of the 20 per cent share deal were not disclosed.
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